I recently had a customer ask, why is one custom shirt $25 or $30 when I can buy a shirt at Wal-Mart for $10. If you're wondering the same thing....here's why.
The process or screen printing isn't quick. It's a step by step process that takes time and money.
1. Create the art work (time)
2. Print the artwork onto a film (money)
3. Expose the film onto a screen (time & money)
4. Wash out the screen (time)
5. Wait for the screen to dry (time)
6. Set up the screen on the press (time)
7. Tape the screen put ink on the screen (time)
8. Screen Print the shirt (time and money)
9. Run the shirt through a conveyor dryer (time and money)
10. Package the shirt and ship (time and money)
Then, once the shirt is done the screen has to be re-claimed. You have to wash off the ink, wash off the emulsion, degrease the screen let it dry, then put emulsion on it so it's ready for the next custom order. Chemicals aren't cheap and emulsion isn't cheap.
If you find a shirt at Wal-Mart you love as it for $10 BUY it, but if you want something custom that was made just for you then it's gonna cost a little more. You're one of a kind creation will take time and money, but I believe it's worth it to have a cool shirt that no one else has.
Jodi has been a stand up comedian for 13 years and started selling "funny" shirts after her shows. Over the past couple of year, she and her comedian husband expanded into a screen printing shop called Comedy Couple tees which they run out of their basement near Atlanta, GA